New Market Christmas Parade

by Tourism Director | Nov 20, 2024

The annual New Market Christmas Parade will take place Saturday, December 6th.  Lineup will begin at 4:30PM at the old Lost Creek Golf Course and travel down Old Andrew Johnson Highway and end at the New Market Fire Station.  Parade starts at 5pm with FREE food and...

Dandridge Reindeer Run

by Tourism Director | Nov 20, 2024

A different kind of holiday rush! The second annual Reindeer Run (and walk) is set to take place Saturday, December 6th beginning at 10AM with all proceeds benefiting Cops & Kids. Registration and the starting line up take place at Maury Middle School beginning at...

Shop Local – Small Business Saturday

by Tourism Director | Nov 19, 2024

Holiday Shopping in Jefferson County: Shop Local, Give Back Make a difference this holiday season by shopping local! Discover unique, one-of-a-kind gifts while supporting small businesses in Jefferson County. From handmade treasures to specialty items, you’ll find the...

Christmas in White Pine, TN

by Tourism Director | Nov 19, 2024

Celebrate the season as White Pine transforms into a winter wonderland for Christmas in White Pine! Enjoy a full day of holiday fun, all free and open to the public. 🎅 Christmas Village | 12 PM – 3 PMStop by the Christmas Village for free photos with Santa, festive...

Dandridge Ice Skating Rink Opening Day

by Tourism Director | Nov 19, 2024

Skate by the Lake! Dandridge’s Ice Skating Rink Opens for the Season Located behind Town Hall in Historic Downtown Dandridge, get into the Christmas spirit with this beloved pastime, visit our shops and enjoy carriage rides throughout the historic town....